Easy Ways to Stick out from the Competition Using Interactive Content MarketingI’m sure you’ve heard the old adage”Content is king” While that is certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an attention span of eight seconds.
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Eight seconds! You have to attract your readers’ or followers’ focus and need their active involvement quickly.That can easily be accomplished with something called interactive content advertising.While pieces like website posts and eBooks are considered passive articles, interactive content requires the person to actively participate with the content, whether that is by swiping, tapping, answering a query…In the following article, I’m providing 3 ideas you can use to attract your audience’s attention and stick out from your competitors. Some of you may remember those”choose your own adventure” books from youth. The TV show Black Mirror did an incredibly unique episode called”Bandersnatch” that let you choose game designer Stefan’s moves along with his ultimate fate.As you’re probably not going to go that way with your marketing and advertising videos, one easy interactive advertising tool is having a Facebook Live in which you answer questions and take comments almost.Here’s a good example. During episodes of my Tea Time Tips about Facebook, I ask questions and encourage my audiences to comment. They can also ask questions that I reply live in the movie.It’s an enjoyable and simple two-way conversation which gets everyone involved with the episode versus me only talking”at” my followers.Polls and QuestionsThese are great interactive social media marketing tools. Let us start with polls. I’m going to go with a Facebook example again, as it is really simple to make a poll as you’re making up your post. Here is how:Along with polls, the best way to quickly encourage engagement is by asking a question on your news feed on Facebook.As soon as it’s a great idea to keep your question applicable to your organization, go ahead and have some fun with it! You want your audience to be motivated and eager to answer your question, whatever that might be. Yvonne framed a fashion-related at a lighthearted way on her FB page and got a large number of engagements, including 20 comments.To do this well, think about some interesting topics that are related to your enterprise. Here are a couple of generic prompts that could help:Can you recommend some great [your product or service category] books this summer? What company advice do you give yourself when you were starting out? If you were able to conduct your company in any period in history, when would it be and why? InfographicsInfographics engaging visuals to communicate stats or other information quickly and clearly. Neil Patel did a fantastic post back in 2014 on the power of infographics. It’s still relevant today, and you can read it on our website.However, it’s time to step up your infographics game with interactive components. It’s true that it requires additional time and effort to make a two-way infographic instead of a static one. However, if it is related to your organization and captivates your audience, the visitors, engagement and societal shares you receive (which will link back to your own site) will be well worthwhile.There are numerous websites out there which permit you to make infographics from a template, or you may hire a professional graphic design company to make them for you.Here’s an infographic Google didn’t explain the complex topic”How search works.” You can interact with numerous elements to move you through the content, which is much more intriguing than a long page of text.Now that we’ve gone over a few ways you can create these unique content advertising pieces, let’s look at some of the benefits.I talked a little about it raising engagement: you share an intriguing and enjoyable piece of content and customers are more likely to interact together and share it themselves.Along with increased user engagement, here are 3 other ways that interactive advertising tools can be beneficial:They could collect information for you.As entrepreneurs we rely on data to make decisions which will benefit our enterprise. It may be a challenge to collect behavioural data by asking questions for a couple reasons: Customers are extremely cautious of these tactics and it’s not fun! (When is the last time you filled out one of those surveys a website randomly asked youpersonally, simply because?) If you’re encouraging your audience to interact with an infographic, you can gain valuable insights by looking at where they navigate and click.They raise conversions and clicks.As a small business operator, you always need to be searching for ways to engage with potential clients. It can be a real challenge to find a person to put in your eBook or to convert on a landing page on your site. That is where interactive content comes in. It may boost your click-throughs and conversion speeds big-time. TheContent Marketing Institute did some case studies of brands which every saw upwards of 50% click through rates once they used it.Put yourself in your potential customers’ shoes: what would you rather click at the top of the marketing funnel? You’ll discover that many people are a lot more prepared to provide their info if it’s presented in an engaging manner and it does not look as if you’re asking.They build brand loyalty.When a viewer just reads an guide or watches a movie, their participation is minimal, and so is their engagement. But content people can interact with is different; it can create deeper relationships. Studies have revealed that the greater of a relationship a customer has with a brand, the more likely they are to be loyal long-term clients. You begin to be seen as an expert in your region, and people trust you.And the more people trust you, the more inclined they are to buy from you.The content marketing landscape is constantly evolving, and you need to be ready to change with the times if you want to be prosperous.Expect to see more interactive videos, quizzes, polls, questions, infographics and more; it’s time to seriously think about adding these to your marketing tools if you would like to stay ahead of the competition.We all know it can be nearly impossible to keep up with your advertising when you have got a business to run!Susan Friesen, founder of this award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Advisor, and Social Media Advisor. She works with entrepreneurs who struggle with the absence of knowledge, skill and support needed to make their online business presence.As a consequence of working with Susan and her staff, clients feel confident and relieved knowing their online advertising is in reliable and caring hands so that they can concentrate on building their business with peace of mind in obtaining a perfect support system in place to guide them every step of the way.