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A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. They are usually updated daily using software which allows people with little if any technical background to update and take care of the blog.Why Blog? Because its definition it helps to publish news updates, to promote new products & services in addition to different opinion from various experts who participates in blogs. Many companies today open a blog section to sell goods, for customer care and after sales service. Business sites are the fast track to increasing a site’s link popularity and Google PageRank.The regularly updated keyword rich content offered by sites score high positions in the search engines as a direct result of their link drawing power.Link exchanges between topics related blogs are regular and not in any way difficult. Note that bloggers mainly exchange links for visitor traffic purposes, rather than for search engine optimization. Link exchanges should generally be approached in the shared traffic perspective.Websites also give an exclusive collection of top PageRank blog directories. While maintaining their exclusivity from the blog simply Internet directories, blogs are welcomed in the mainstream Internet directories. In that sense, blogs get the very best of both worlds.Website owners, that are serious about improving not only their quantity of incoming links, but their theme relevant quality too, should seriously think about including a business blog component to their site.Blog Setup on blogger.comBlogs can be produced from bloggers’ website as well as from own FTP (websites). Individuals who do not have any website, they can create a site directly from the bloggers’ site. But who have own website, they’re also able to cause sites out of FTP with the assistance of blogger.com.Blogger.com is the most popular blogger creater from the world of blogs. Although countless site provide free blogs, but blogger.com is popular as a result of its functions and features. Create a site from own FTP using Blogger.com is somewhat technical and for the very first time, it requires some time and try and error to upload to blogs from FTP.By this guide, I want to define step by step procedures with examples that enable you to create blogs in few easy steps too.URL to make free site on your own FTP: http://www.blogger.com/Steps to setup websites on own FTP:1. 2. Choose a template3. Redesign existing template4. FTP setup5. Post message6. Released blogs(1) Few steps to create a new blog as followedClick the button”Create a New Blog Today”Create an accountGive site name like”PPC Articles”Pick the template continue from the underside click buttonGet information”Your website is created” & Start postingGet Blogger editor to write the messageGive the name Write the messageIn the bottom click on the”Publish Post” buttonAfter creating a blog as Stated above measures,First create own template. To do so, click on the”Dashboard” that can bring to the main page of our accounts.Here, you will find the”blogname” below”Blogs” category.Click on any established blog that you need to edit to your template.Click “PPC articles”Here, there are four main classes from the top navigation.They are, Posing, Setting, Template, View BlogClick the”Template” which will bring you to the current template code.Here, you are able to edit your template in accordance with your site layout.You may create customized template using this html code-editing wizard.Notice: Whilst designing the customized template, it is compulsory to place all”blog tags” in between &tags. After, designing a new template click the”Save Template Changes”.After few seconds you’ll get the new message on precisely the exact same page,”Your blog published successfully”.